Bangladesh Marketing Day gathered marketers, industry leaders and educators at Bangla Academy for a day of learning and practical discussion under the theme “Marketing Wellbeing,” a clear call for marketing that helps businesses grow while supporting people and communities. The programme ran from morning to evening and welcomed corporate executives, sales and marketing professionals, university teachers and government representatives who came to share ideas, make connections and find tools they can use back at work. Sheikh Jamil Uddin, managing director of Akij Insaf Group, attended as chief guest, while Sheikh Jasim Uddin of Akij Resources and Professor Dr Ashraful Islam Chowdhury of the University of Dhaka joined as special and honoured guests, bringing both industry and academic perspective to the conversations. Organised by the Marketers Institute Bangladesh, the day featured five panel discussions that addressed current marketing trends, practical skills for teams, and the future direction of the profession, with speakers offering clear examples and case studies that any company can adapt. During panels and conversations, experts suggested simple steps that firms can take, such as listening to customers, using digital tools to share clear messages, training staff in new skills, and measuring results so the best ideas last. Many sessions showed how marketing can support community wellbeing by backing local causes, improving workplace practices, and promoting products that help people live healthier lives. These points were made in plain language so small business owners and new marketers could try them right away. The event also put a strong focus on learning and networking, and attendees said meeting peers and hearing fresh examples gave them ready ideas to test. Workshops offered hands-on tips on audience research, honest messaging and making campaigns that earn trust, while panels explored how to balance sales goals with social responsibility. MIB used the gathering to underline its commitment to grow the marketing profession through education, professional development and stronger links between industry and universities so students and workers get the skills companies need. Organisers and guests agreed that regular events like this help recognise outstanding work, spread best practices and guide young people toward careers in marketing. The mood was upbeat and action-focused: with clearer skills, better industry–education partnerships and more chances to try new ideas, marketing can drive business success and benefit communities at the same time, and many participants left with practical steps to improve campaigns, train teams, build brands that customers trust, and pursue new projects, training programmes and stronger marketing practices across the country soon.
