Chattogram’s ‘Keep Clean’ awareness campaign was launched at Chittagong Independent University with support from Youngone Corporation, Korean EPZ and Chattogram City Corporation to urge residents to sort waste, reduce litter and help build a cleaner city. The event brought together community leaders, students, business people and city officials to show simple steps people can take every day to keep streets and parks tidy and to explain why sorting waste matters. Special Assistant Faiz Ahmad Taiyeb inaugurated the campaign and urged the use of two-colour bin bags so families can separate biodegradable and non-biodegradable waste easily, and he said small fines for repeated non-compliance would help the system work. Youngone chairman Kihak Sung joined as a special guest and offered company help for awareness drives and local clean-ups, saying workers and factories will back practical work in neighbourhoods. The mayor and university leaders spoke about teamwork and said schools and colleges will add simple lessons so children learn how to sort trash and why recycling helps. Organisers said separating food waste from plastics and metal makes recycling easier, lowers cleanup costs and keeps drains clear during heavy rains. The campaign will run public workshops, community clean-up days and school contests so young people learn by doing, and it will share easy guides on social media and through local posters so everyone can follow the steps. The plan also looks at longer-term gains: sorted organic waste can be composted to help farms, and some materials might be used to make energy, which would cut landfill use and bring new local jobs. Local shops were asked to place labelled bins and to help fund collection points in busy areas, while volunteers will help monitor bin use and advise households that need support. Organisers promised practical help such as extra bins, clear signs and hands-on training for neighbourhood groups that want it. Organisers also plan to train waste collectors and municipal staff so bins are emptied on time and separated materials stay clean enough for recycling. Workshops will teach market vendors how to wrap organic food waste separately and how to reduce single-use plastics. A simple rewards scheme will give certificates to top-performing neighbourhoods and schools to encourage friendly competition. City cleaners will get protective gear and tools so they can work safely while handling sorted waste. The message was simple and hopeful: small daily habits by many people can add up to cleaner streets, fewer blocked drains, and healthier public spaces for children and older neighbours. By working together—students, city staff, businesses and families—the campaign aims to make Chattogram a neater, greener city where people take pride in public spaces and where long-term changes protect the city and its people for the future.
