Bangladesh’s first-ever Social Currency Card has been launched by Eastern Bank PLC (EBL). This innovative financial product aims to cater specifically to the nation’s young people. This innovative offering aims to empower the younger generation with a smart, digital-first banking experience aligned with their lifestyle, values, and social consciousness. The Social Currency Card is targeted at tech-savvy youth who actively engage in social media, e-commerce, and digital services. EBL’s new product allows cardholders to personalize their card design and offers tailored benefits including cashback on online transactions, discounts at lifestyle outlets, and seamless integration with mobile wallets and digital platforms. One of the most notable features of the card is its ability to connect users with socially impactful causes. Cardholders can choose to donate a portion of their cashback or transaction value to registered charities and social projects directly through the card’s platform. This option gives users a sense of participation in nation-building and social development, aligning spending with purpose. To apply for the Social Currency Card, users must be between the ages of 18 and 28. EBL has made the onboarding process simple and fully digital through its app and website, removing the need for physical visits. With biometric verification and digital KYC (Know Your Customer) systems, the bank ensures a smooth and secure sign-up experience. The card also incorporates advanced security features like contactless payments, transaction notifications, and customizable spending limits, ensuring peace of mind for first-time card users. EBL has positioned this product not just as a financial tool, but as a lifestyle enabler that supports the aspirations of Bangladesh’s young population. Officials from EBL stated that the card is part of their larger strategy to promote financial inclusion and digital literacy among youth. As Bangladesh experiences a demographic shift with a large youth population entering the workforce, such initiatives are crucial for fostering financial independence and responsible spending habits. Industry analysts view this launch as a timely and strategic move, especially as digital banking gains popularity in the country. With rising internet penetration and smartphone usage, products like the Social Currency Card are expected to see strong adoption and contribute to the broader digital financial ecosystem. As youth-driven innovation continues to shape the financial landscape, EBL’s initiative highlights the growing importance of youth-centric banking solutions in Bangladesh.
