Square Toiletries Limited unveiled Supermom Super Pants, a new pant-style diaper that uses Japan’s Servo technology, at its manufacturing site in Rupshi, Narayanganj before hundreds of retailers and guests. The product was created to answer what many mothers say they need most: fast absorption, reliable leak protection and high comfort. The team designed the diaper so it fits well and lets air pass through the top sheet while locking moisture away. Magic Ball Technology helps spread and absorb liquid quickly. A breathable top sheet keeps skin cooler and drier. A 360 degree waistband adds stretch and a snug fit so the diaper moves with the baby and reduces leaks. The makers say these parts work together to keep babies dry longer and make changes easier for parents. At the launch, Square also introduced the Supermom Mobile App, a free support tool with weekly guidance and expert advice from doctors and psychologists. The app includes short articles, simple videos and personalised tips that cover pregnancy, newborn care and early child development so families can find help on phones they already have. Company leaders including Samuel S. Chowdhury, Tapan Chowdhury and Anjan Chowdhury stood with staff and retailers to present the product and to stress the firm’s long term work on maternal and child health inspired by the founder’s vision. More than one hundred Supermom Super Partners, who are retailers from across the country, joined the ceremony and saw product samples and demonstrations at the plant. Square hopes that the product and the app together will set a new quality standard in the diaper category and become a trusted choice for mothers nationwide. The launch also sends a signal that local makers can apply global technology in simple ways that fit local needs and budgets. Retail partners can help reach families in towns and villages, while the app can guide parents who need quick, reliable advice at home. The tone at the event was practical and supportive, with a clear push to make everyday care easier and safer. By pairing a thoughtfully made diaper with free learning and expert tips, the company aims to give parents tools they can use every day. If the product proves reliable and widely available, more families may find small, steady improvements in comfort, health and peace of mind for both baby and parent. Samples will reach stores so parents can try them before buying. The company will work with retailers to keep the product in stock nationwide. Quality checks at the factory aim to keep each pack consistent and safe. Training for shop staff will help them explain sizes and fit to customers. Square also plans to listen to mothers and make small improvements over time.
