Bangladesh’s E-Commerce Sector Eyes $13B Boom by 2027

Bangladesh’s e-commerce industry is entering a high-growth phase in 2025, with the sector projected to reach a market volume of $13 billion by 2027. This optimistic forecast reflects rapid digital adoption, increased consumer trust, and expanding logistics networks across the country. With a current annual growth rate of over 30%, the e-commerce sector is fast becoming a cornerstone of Bangladesh’s digital economy. Much of this growth can be traced to the success of the government’s “Digital Bangladesh” initiative, which has helped bring internet access and mobile technology to millions. As smartphone penetration climbs and mobile financial services gain ground, more consumers are shifting their shopping habits online, embracing the convenience and variety offered by digital platforms. Major players like Daraz, Chaldal, and Evaly (in its revamped form) continue to lead the market, while a wave of new startups is entering niche categories such as grocery delivery, healthtech commerce, and rural-to-urban logistics. The ecosystem is also benefiting from the rise of social commerce, where small businesses sell directly through platforms like Facebook and WhatsApp, creating an informal but vibrant digital marketplace. Although the numbers look encouraging, the industry continues to encounter major obstacles. A significant proportion of online transactions are still conducted via cash-on-delivery, slowing the adoption of fully digital payment systems. Additionally, logistical issues, particularly outside of Dhaka, remain a hurdle for consistent service quality and customer satisfaction. Adding to the pressure is a proposed increase in VAT on e-commerce commissions in the draft budget for FY 2025–26. Industry experts warn that while digital businesses are maturing, sudden taxation could stifle growth or deter smaller entrepreneurs from entering the market. Calls are growing for a more balanced policy that supports innovation while gradually expanding the tax base. Nevertheless, the outlook remains positive. Investment in e-commerce logistics and fintech continues to grow, and digital payment infrastructure is improving through partnerships between banks, telecoms, and startups. With the right mix of policy support and private-sector innovation, Bangladesh is well-positioned to become a regional e-commerce leader within the next few years. As digital shopping habits take root across demographics and regions, e-commerce in Bangladesh is no longer just an urban phenomenon—it’s a nationwide movement reshaping how people buy, sell, and live. The $13 billion mark is not just a number it represents a digital future in motion.