Square Toiletries Limited opened a new chapter in baby care with the launch of Supermom Super Pants, a pant-style diaper built with Japan’s Servo technology that aims to give babies better absorption, leak protection and comfort. The product was revealed at the company’s manufacturing facility in Rupshi, Narayanganj, where over 100 retailers and senior leaders from Square Group attended, showing strong retail support across Bangladesh. Square developed the pants after listening to mothers about real problems such as poor absorption, leaks and discomfort, and the result combines several features designed to answer those concerns. Supermom Super Pants include Magic Ball Technology to lock in moisture, a breathable top sheet to help skin stay dry and healthy, and a 360-degree waistband that fits snugly without pinching to help prevent leaks when babies move. The company said the Servo technology from Japan helps the diaper manage liquid faster and keep surfaces drier, and it hopes that these technical improvements will let parents feel more confident during play, sleep and travel. Along with the product, Square introduced the Supermom Mobile App, a free platform that offers weekly guidance and short advice pieces from doctors and child psychologists on topics from pregnancy through early childhood, and the app also includes helpful videos and tips tailored to different stages of motherhood. Company leaders who spoke at the event referenced the vision of Square Group’s founder and stressed the firm’s ongoing commitment to maternal and child health in Bangladesh, and they invited retailers and mothers to try the new product and share feedback so the brand can keep improving. The launch brought together a mix of retail partners, senior managers and media, and it underlined Square’s plan to set a new standard in local baby care by combining global technology with local knowledge and distribution. For many mothers, the mix of better absorption, breathability and a comfortable fit could mean fewer night wakings, less laundry and more peace of mind, and for retailers the product offers a modern option to meet growing demand for higher quality baby care items. Square hopes Supermom Super Pants will become a trusted choice for families across the country and a practical step toward better care for infants and new mothers.
