Dana Fintech has launched Dana AI, Bangladesh’s first AI-powered financial assistant, to help people find the right loans, learn money skills, and connect with banks and advisers quickly and easily. The app uses smart algorithms to match users with banks and financial firms that fit their needs, so someone looking for a home loan, a small business loan, or a savings product can see relevant options without long searches. Dana AI also includes a learning area where people can take short, easy lessons about budgeting, saving, borrowing, and managing money. To make learning more fun and useful, the platform gives cashback rewards when users finish money-management modules. This gamified approach aims to encourage good habits by making small rewards part of learning. By teaching simple skills in short steps, Dana AI hopes to lift financial knowledge for people who have little time or are new to formal financial services. For banks and lenders, Dana AI brings ready-to-apply customers who are better informed and more likely to complete loan applications. This helps financial companies save time and money when finding new clients, and it can speed up decisions for customers too. The tool also helps advisers and loan officers connect with people who match the products they offer, which can lead to clearer advice and a smoother loan process. The founders, Gazi Yar Mohammed and Zia Hassan Siddique, say the initiative aims to make fair credit and financial knowledge accessible to everyone. They designed the service to reach a wide range of people, including young adults, small business owners, and families who want clearer options for saving and borrowing. Dana AI works on simple devices and has a clear layout so people who use phones for the first time can still learn and apply for services. The system collects basic information to show the best matches and keeps the steps short so users feel in control of their financial choices. Early users can see tailored suggestions and fast links to banks that accept digital enquiries, which reduces the need for long visits and repeated paperwork. As more people use the assistant, lenders may see more fair lending decisions because they get better data and users learn what to expect. This could help build trust between banks and new customers and bring more people into formal finance. Overall, Dana AI is a practical tool that pairs smart matching with rewards-based learning to make money skills easier and access to loans fairer for many people. The team plans to work with banks and partners to expand features and keep improving matches. Users can try the assistant, complete lessons, and get rewards that make learning pay off while building a clearer financial future. Together.
