In Bangladesh, Eastern Bank PLC has introduced the first-ever commercial biometric metal credit card globally, offering a fresh standard of security and elegance for its premium cardholders. This innovative World Elite Mastercard features an embedded fingerprint sensor that allows users to verify payments simply by touching the card, removing the need for PINs or signatures and offering safer transactions. The biometric data remains securely stored on the card itself, ensuring protection against data breaches during contact or contactless payments. Cardholders can easily set up the fingerprint authentication from their homes with a provided registration kit, avoiding trips to the bank. Mastercard’s Identity Theft Protection service further enhances security by monitoring online data leaks and alerting users proactively. Beyond security, this card offers a rich range of exclusive lifestyle benefits. Cardholders enjoy complimentary stays at luxury hotels, dining vouchers at top restaurants across Asia-Pacific, access to global golf clubs, and airport lounge privileges through LoungeKey. They also receive 24/7 concierge support and travel perks like global data roaming, car rental discounts, cruise savings, and fast-track hotel loyalty benefits. This elite card is offered mostly by invitation, targeting clients who want the perfect blend of sophistication, convenience, and top-tier protection. Officials from Eastern Bank and Mastercard say this launch sets Bangladesh apart as a pioneer in advanced payment technologies, responding to growing customer demands for seamless and secure financial services. The card operates with existing EMV terminals and ATMs, enabling easy integration across the country’s payment infrastructure. Experts view this as a major example of successful collaboration between global technology providers and a leading national bank. With digital finance expanding rapidly, premium users increasingly seek secure, convenient payment options, and this biometric metal card addresses those needs perfectly. By combining fingerprint authentication with on-card data storage and luxurious rewards, it raises the bar for financial products in Bangladesh. Industry watchers believe this innovation will spur further development of biometric payment methods, intensify competition in the premium banking sector, and inspire fintech solutions that merge technology, security, and lifestyle benefits. Ultimately, this launch reflects a positive evolution in Bangladesh’s banking ecosystem, bringing global best practices closer to local consumers and enhancing overall customer experience.
