In an exciting leap for India’s fashion industry, TMRW, a digital-first venture by the Aditya Birla Group, has secured a $49.85 million investment from ServiceNow Ventures to supercharge its growth with cutting-edge AI and automation technology, aiming to redefine how trendy clothes reach young shoppers. This funding will help TMRW, which houses popular brands like Bewakoof, Wrogn, The Indian Garage Co., and Nobero, expand its portfolio and streamline operations to better serve Gen-Z and millennial customers who love fresh, accessible styles. Launched in 2022, TMRW has quickly built a strong presence by blending online and offline shopping experiences, and this new partnership will integrate ServiceNow’s smart tools to make everything from Managing inventory effectively leads to quicker and more efficient customer service. The company’s leader, Prashanth Aluru, shared that this investment validates TMRW’s tech-driven approach, setting the stage for faster, profitable growth by delivering seamless shopping experiences that match the fast-paced demands of today’s youth. With this boost, TMRW plans to enhance its omni-channel model, ensuring customers can easily shop whether they’re browsing online or visiting one of the brand’s 25 stores across nine cities, which have already expanded significantly this year. The focus on AI means smarter ways to predict fashion trends, manage stock, and personalize recommendations, helping shoppers find exactly what they love while reducing waste and costs. For instance, AI could help suggest outfits based on a customer’s style or alert stores to restock popular items before they sell out, making shopping smoother and more fun. By taking this step, TMRW aims to meet the rising worldwide need for fashionable and budget-friendly clothing. This strategy allows the company to compete with global brands by utilizing India’s skilled labor and cost-effective manufacturing. The investment comes at a time when TMRW’s revenue has jumped 38 percent to $23.5 million in the latest quarter, despite some challenges, showing strong market trust in its vision. By pairing technology with a deep understanding of what young people want, TMRW is not only growing its own brands but also inspiring other businesses to embrace innovation. This could lead to more jobs in tech and retail, from designing apps to running stores, while offering customers more choices and better service. As TMRW continues to roll out new stores and refine its digital platforms, it’s paving the way for a future where fashion is faster, smarter, and more connected, bringing fresh styles to closets across India and beyond with a tech-savvy edge that keeps shoppers coming back for more.
