SOHO Fashion has opened a new office in Dhaka, a move that could bring fresh investment, jobs and closer ties between Bangladesh and a major Chinese apparel firm. Business leaders and factory owners at the opening said a local presence by a global buyer will help makers win more orders and learn modern skills. SOHO is a global fashion company that works with international retailers and sources garments from factories around the world, so a base in Dhaka can make talks smoother and speed up decisions on design, quality and delivery. The company’s leaders met garment association officials and local partners to discuss ways to boost local production, improve use of new fibres and build stronger supply links. Industry representatives urged SOHO to back backward linkages, such as new yarn and fabric plants and technology that raise the use of man made fibres, which could cut import needs and make factories more competitive. They also noted that some well equipped factories face financial stress and need capital and modern management to reopen, creating chances for foreign firms to invest and revive idle capacity. By placing orders and sharing quality control practices, SOHO can help factories move up the value chain and supply more high end goods, which in turn supports skilled jobs in sewing, finishing, logistics and quality control. Company officials said they want to work with trainers and schools to improve skills, and they signalled interest in eco friendly production that uses less water and energy. These steps match global demand for sustainable apparel and give Bangladeshi makers a clearer path to new markets. Trade leaders welcomed the move and said it could attract more Chinese investors who bring technology, efficient factory layouts and export contacts. A major buyer can also help smaller firms by creating subcontracting chances and steady workloads that reduce closures and job losses. Workers and micro vendors near factories may see gains when orders rise and factories hire more staff, while transport, packaging and laundry firms benefit from steadier work. Officials and industry groups stressed the need for clear business rules, predictable tariffs and fair trade steps so foreign investors feel confident to invest in new facilities and training. With support from local partners and a clear push for greener, higher quality production, the office launch could mark a new chapter for cooperation between Bangladesh and international buyers. If handled well, the move can help factories upgrade, create jobs across the supply chain and keep Bangladesh competitive in a crowded global market. Stakeholders said they will follow up with training programmes, investor meetings and pilot projects to turn talks into contracts and steady work for communities. Local firms hope ties will boost exports and incomes.
