Nala, a US‑based fintech firm, has officially launched its money transfer service in Bangladesh, marking a key milestone as it steps into one of its first Asian markets. This expansion unlocks a faster and more affordable way for Bangladeshi expatriates in countries such as the UK, US and parts of Europe to send money home. Distinguished by its zero transaction fees and competitive exchange rates, the platform aims to deliver more value to families relying on remittances by cutting hidden costs and offering transparency in each transaction . Users in Bangladesh will benefit from secure transfers facilitated through partnerships with local banks and mobile financial service providers, allowing funds to arrive quickly and reliably. The platform supports users in more than twenty countries including major economies in Europe and North America, positioning Bangladesh as a focus of the company’s growth strategy in Asia. According to company leadership, the launch is deeply personal—driven by a desire to serve the hardworking Bangladeshi community abroad, and to offer services guided by speed, transparency and respect for senders and recipients alike. Registration is simple, as users can download the Nala app on iOS or Android devices and complete identity verification within minutes to begin transfers. The app also integrates robust compliance and advanced security measures to meet international financial regulations, giving users peace of mind with each transaction. Analysts and stakeholders see this launch as an important step forward for both remittance services and digital finance adoption in Bangladesh. By offering a frictionless, cost‑effective service, Nala could increase financial inclusion, reduce reliance on traditional high‑cost channels, and stimulate innovation within local remittance ecosystems. The arrival of fintech‑based services like Nala complements ongoing digitisation efforts and could encourage competitive pricing and better service quality across the sector. Some observers highlight that the platform’s B2B offering, Rafiki, could help extend infrastructure for cross‑border payments via banking partners or remittance agents, potentially reshaping how money flows into Bangladesh in the years ahead. As remittance inflows remain critical to Bangladesh’s foreign exchange reserves and household incomes, the introduction of a modern, user‑friendly service offers hope for smoother, more inclusive financial transfers. With zero fees, attractive currency rates, strong compliance, and widespread availability, Nala’s launch suggests a promising new chapter for diaspora payments and fintech innovation in Bangladesh’s growing digital finance landscape.
