In Bangladesh, the surge in digital device usage has highlighted a significant gap in reliable after-sales services, particularly in the laptop repair sector. Many consumers face challenges in accessing quality repair services, often encountering informal service providers that lack accountability and transparency. This scenario has led to a prevalent “distrust economy,” where customers are hesitant to entrust their devices to unverified service centers. ExchangeKori, a company established with the vision of promoting a circular economy through the reuse and refurbishment of electronic devices, has recognized this gap and is actively working to address it. Building upon its reputation for providing reliable refurbished laptops and desktops, ExchangeKori has ventured into the laptop repair service sector, aiming to offer dependable and professional repair solutions to its customers. The company operates three strategically located outlets in Dhaka—Gulshan-Tejgaon Link Road, Dhanmondi, and Mirpur—which serve as centers for both sales and repair services. These facilities are equipped with the necessary tools and staffed by trained technicians to handle a variety of laptop issues efficiently. Currently, ExchangeKori services approximately 20 laptops daily, totaling around 1,500 units per month. The company plans to scale its operations by expanding its workforce and infrastructure to meet the growing demand. One of the key strategies employed by ExchangeKori is the establishment of smaller collection points across different areas to enhance customer convenience. These collection points facilitate easy drop-off and pick-up of devices, ensuring that customers can access repair services without significant hassle. Additionally, ExchangeKori is planning to launch an e-commerce platform dedicated to selling used spare parts. This initiative aims to minimize electronic waste by repurposing components from non-functional devices and offering affordable repair options to customers. By providing access to quality spare parts, the company seeks to empower customers to maintain and repair their devices cost-effectively. Unlike many service providers that rely on third-party partners, ExchangeKori is committed to delivering repair services directly through its own trained personnel. This approach ensures consistent quality and control over the repair process, reinforcing the company’s commitment to customer satisfaction and trust. Through these initiatives, ExchangeKori is not only expanding its service offerings but also contributing to the development of a more reliable and transparent laptop repair ecosystem in Bangladesh. By leveraging its established reputation and focusing on customer-centric solutions, the company is poised to play a pivotal role in transforming the landscape of electronic device repair services in the country.
