Daraz marked its tenth anniversary by showing how online shopping moved from an idea to a daily habit for many people in Bangladesh. The company began when buyers and sellers had little trust in the internet, so it focused on building the practical pieces that make shopping work. It invested in a strong delivery system, creating Daraz Express to carry parcels across cities and out to remote districts, and it developed Digibox, a local internet of things locker that helps store and hand over packages smoothly. To help payments grow, Daraz worked toward the right approvals and systems so people could pay online with more confidence. Beyond logistics and payments, Daraz set out to build a market by turning single events into national moments, like the 11.11 shopping festival that shows how many shoppers and sellers can take part at once. The platform also gave small and medium businesses a chance to reach customers nationwide by offering tools and training that teach digital skills and online marketing. Daraz University has trained thousands of sellers from towns and villages in how to list products, handle orders, and grow their shops, and its marketing service helps brands find buyers faster through on-site online ads and data. Behind the scenes, the company built programs to grow people and talent, such as a 15-month Daraz Future Leaders Programme that rotates new managers through roles, and the firm has hired fresh graduates as part of that plan. Efforts to include more women in the workforce led to the dWomen initiative with activities like the SheShines awards, open dialogue groups and mentorship that help female staff learn and advance. The wider e-commerce field now supports many jobs, with hundreds of thousands of people linked to the sector through delivery, warehousing, tech and sales. Daraz has also worked to keep shopping fair by adding features that help buyers check sellers, mark trusted stores, and reduce counterfeit listings. The industry has challenges that need public and private cooperation, such as a clear cross-border policy, fair tax rules, and a single authority to cut red tape and protect customers and sellers. Market figures show strong growth but also room to expand, with online sales a small share of total retail and big potential if more people learn digital skills and investment keeps going. Recent partnerships with trusted brands show how the platform can host quality products while its team keeps pushing for rules and services that help local makers reach global buyers. As the next decade begins, Daraz’s experience points to a simple idea: build the tools people need, train sellers and staff, and work with others so digital trade becomes a steady engine for jobs and small business growth.
