Asian Paints’ leader says the company aims to make painting simple and meaningful for people in Bangladesh by offering easy to use, high quality paint and design support that lift everyday spaces. Starting with basic products, the company grew over two decades and now offers a wide range of interior and exterior coatings that meet local needs. New trends are changing the industry, with customers looking not just for colour but for paints that last longer, are easy to apply, and help keep homes healthier through low VOCs and anti bacterial finishes. The firm uses research driven colour tools and a platform called ColourNext to study culture, style and feelings so that designers and homeowners can choose shades that fit their lives. Leaders describe their work as creating painting experiences rather than only selling cans of paint, and they have invested in local manufacturing and design services to make that promise real. They opened a modern factory in Mirsharai to improve supply, support jobs, and speed up delivery to stores across the country. To grow further, the company plans more local training for painters and staff, partnerships with architects, and outreach that helps customers understand the benefits of new products. Challenges remain, such as gaps in infrastructure, slow approvals, and the need for stronger logistics and digital systems, but the company says steady investment and clearer rules would help both business and consumers. Design led thinking is now central, and by working with the design community the company hopes to inspire new approaches to colour that fit local tastes and practical needs. Tools that guide colour choice and project planning are offered to make decisions easier for homeowners, builders and designers who may be new to modern finishes. The company also focuses on performance features like quick drying, long life, and easy cleaning so that painted surfaces stay fresh and need less upkeep. These features reduce long term costs and make painting a better investment for families and institutions. By combining local production with global research, the company aims to bring modern paint technology to many towns and cities while keeping prices fair. Outreach to small businesses and training programmes for workers can build skills and create steady jobs in manufacturing and retail. Partnerships with suppliers, architects and local officials are used to improve product availability and to help run projects smoothly. Looking ahead, the firm expects its design platforms and new product lines to deepen interest in well made coatings and to support growth in home improvement, commercial projects and public spaces. This approach could raise quality across the market, help people enjoy better living spaces, and create more work for local trades and services and creative design solutions.
