In a significant development for the jewelry and retail market, the price of gold in Bangladesh has dropped by Tk 1,575 per bhori. The Bangladesh Jewellersโ Association (BAJUS) announced the new pricing, bringing down the cost of 22-carat gold to Tk 1,16,349 per bhori. The change took effect on July 9 and is expected to influence consumer behavior and boost demand across the country. The price cut comes as a response to declining gold rates in the international market, which have slightly eased due to global economic factors and adjustments in currency exchange rates. BAJUS regularly reviews pricing to align with these market shifts, ensuring that domestic consumers benefit from global trends. For many customers, especially during the wedding season and festive months, this reduction brings timely relief. Jewelers anticipate increased foot traffic in showrooms as buyers look to take advantage of the lower prices for bridal jewelry, investment purchases, and gifting. Retailers have welcomed the move, noting that affordability plays a crucial role in driving sales. Many middle-income families often postpone gold purchases due to price volatility, and this price correction creates new opportunities for small buyers to return to the market. Industry insiders also believe the price adjustment may revive demand in rural areas, where gold is often considered a traditional store of value. With lower rates, customers in both urban and rural settings are likely to increase purchases, supporting both retailers and artisans. This change is not just significant for consumers but also for the broader retail and small-scale manufacturing ecosystem. Goldsmiths, designers, and sales professionals across the country depend heavily on stable pricing and strong demand to sustain their businesses. Despite the drop, gold remains one of the most valued commodities in Bangladesh for both cultural and financial reasons. It serves as a key asset for personal security, dowry, and inheritance, making its pricing a matter of wide public interest. As global markets continue to fluctuate, BAJUS has indicated that it will monitor the situation closely and make further adjustments if necessary. Their goal is to maintain transparency, support local businesses, and offer fair value to consumers. With this recent price drop, Bangladeshโs gold market is poised for a short-term revival, benefiting buyers and retailers alike while signaling a more accessible luxury market.
