Bangladesh’s technology retail market is getting more competitive every day. With so many companies fighting for customers, Star Tech has found a smart way to stand out. They decided to support the country’s growing gaming and esports community, and this strategy is paying off in a big way. Star Tech first started supporting gaming events in 2022 when they provided professional gaming computers for a university tournament at KUET. What seemed like a simple sponsorship deal has grown into something much bigger. Now, Star Tech is known as Bangladesh’s top supporter of competitive gaming.
The company realized that many talented gamers in Bangladesh couldn’t show their skills because they didn’t have access to high-quality gaming equipment. Star Tech decided to fix this problem by bringing professional-grade computers and gaming setups to tournaments across the country. During university events, such as the EDU Gaming Fest at East Delta University in June 2024, Star Tech supplied advanced equipment to ensure that games functioned seamlessly, free from any technical issues. This made the tournaments feel more professional and exciting for both players and viewers. Star Tech’s university partnerships show they understand how competitive gaming works. The best players often start competing while they’re still in college. In February 2025, when BRAC University held its tech festival with sponsorship from Star Tech, more than 1,500 students participated in the gaming competitions. That’s a huge number that shows how popular gaming has become. The company doesn’t just support small university events. In October 2024, Star Tech partnered with Zenetic Esports to host the Ultimate Gaming Showdown, featuring popular games like CS:GO and Dota 2 with professional live-streaming. This brought Bangladesh’s gaming scene closer to international standards. One of Star Tech’s significant accomplishments was the Valorant Cup, which had an impressive prize pool of 200,000 taka. This attracted the best gaming teams from across Bangladesh and showed that the company was serious about investing in esports. What makes Star Tech’s approach special is that they’re making competitive gaming available to everyone, not just wealthy players. By providing equipment and offering prizes, they’re helping talented gamers who might not otherwise have the chance to compete professionally. Data from Esports Bangladesh shows a 35% year-on-year growth in registered teams at university-level events, which matches the timeline of Star Tech’s increased support. This proves their strategy is working. Star Tech’s success shows other companies that supporting communities can be good for business. Instead of just trying to sell more products, they’re building relationships with customers who really care about gaming. This approach is helping them stay ahead in Bangladesh’s competitive tech retail market while making the gaming community stronger.
